"Wine Made Simple"
FIRSTLEAF TV COMMERCIAL
"Celebrate Firsts"
FIRSTLEAF TV COMMERCIAL
FIRSTLEAF
Spearheaded identity refresh based on customer insights and evolved the character, tone, personality and visuals of the brand while creating a more unique and modern experience overall. Developed and executed creative for the brand's first 360° integrated marketing campaigns: 'Celebrate Firsts' and 'Wine Made Simple'. This includes TV commercials, paid social, email DTC packaging, inbox collateral and content development.