"Wine Made Simple"
FIRSTLEAF TV COMMERCIAL
"Firstleaf x Tony Goldwyn"
FIRSTLEAF
"Celebrate Firsts"
FIRSTLEAF TV COMMERCIAL
FIRSTLEAF
Spearheaded identity refresh based on customer insights and evolved the character, tone, personality and visuals of the brand while creating a more unique and modern experience overall. Developed and executed creative for the brand's first 360° integrated marketing campaigns: 'Celebrate Firsts' and 'Wine Made Simple'. This includes TV commercials, paid social, email DTC packaging, inbox collateral and content development.